Me, Incorporated: Developing Your Brand Story

Discovering Your Mission + Values

Discover your mission, goals, and unique value propositions that highlight your value to your organization.

Instead of haphazardly going after your goals, this course will:

After completing this course, you will:

  • Know the four big why’s of personal branding
  • Have defined your value and mission statements
  • Understand the importance of controlling your narrative
  • Understand the importance of first impressions

Meet Lisa

Lisa N. Alexander

Known as The Marketing Stylist®, Lisa N. Alexander has worked as an art director, graphic designer, and marketing director throughout her 20-plus year career. As a consultant, and now owner of PrettyWork Creative LLC, she helps small business owners grow their businesses through strategic marketing and branding. Lisa is also a talented speaker and infuses her ability to make the crowd laugh with her marketing know-how and personal growth lessons. She leaves her audiences, inspired, informed, and empowered! Lisa is also the author of “What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur.”


Course curriculum

  • 1

    Start Here

    • Welcome!

    • Course Description

  • 2

    Lesson 01: What is Branding?

    • What Is Branding?

    • Lesson 01 Quiz

  • 3

    Lesson 02: Personal Branding

    • L02: What Is Personal Branding?

    • L2A: Why Personal Branding Matters

    • L2B: The Brain and First Impressions

    • Lesson 02 Quiz

  • 4

    Lesson 03: Target Audience

    • L03: Target Audience

    • L3A: Authenticity

    • Lesson 03 Quiz

    • MI_Your_Target_Audience_Worksheet

  • 5

    Lesson 04: Brand Value

    • L04: Brand Value

    • Lesson 04 Quiz

    • MI_Defining_Your_Brand_Questionnaire (1)

    • MI_Brand_Value_Worksheet (1)

  • 6

    Lesson 05: Vision and Mission Statement

    • L05: Vision and Mission Statement

    • Pop Quiz

    • L5A: Putting it all Together

    • Lesson 05 Quiz

    • MI_Mission_Statement_Worksheet

  • 7

    Conclusion and Final Words

    • Final Words

  • 8


    • Fixing Brand Confusion Cheat Sheet

    • Uniquely You Cheat Sheet

    • What's Your Brand Archetype?


  • When does the course start and finish?

    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

  • How long do I have access to the course?

    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

  • What if I am unhappy with the course?

    We would never want you to be unhappy! If after completing the course and you are unsatisfied, contact us within seven (7) days of completing the course and we will give you a full refund.

  • Will I get access to the full course all at once?


  • What do I do if I need help?

    If you need help with something related to the course, please contact

Build Your Brand Now!

You'll be able to reach your goals, connect with the right people, and have a strong on and offline presence at the end of this course.

Get started now